Wednesday, November 01, 2006

Chloe girls

Though it's not THE most legendary or avant-garde fashion house in existence, I must pay tribute to the enduring spirit of Chloe. Founded in 1956 by Gaby Aghion, it wasn't until the 70s when Karl Lagerfeld took the reigns that the world would know the now iconic style that is synonymous with the name. A younger, more flirty Chanel. Succeeding Lagerfeld were the likes of Stella McCartney and Phoebe Philo - designers who understood Lagerfeld's aesthetic and modernized it, putting Chloe back on the map in the past decade. It's only fitting that Marni's Paulo Melim Andersson is next in line to bring the house into the future.

Chloe girls are this generation's Chelsea girls. Smart, urban, quirky, yet feminine. The clothes are the perfect mix of casual and luxe, with a signature whimsical twist. So beautiful and perfect, that I admire them on hangers in boutiques, and they're almost too transcendent to touch. But every now and then I'm bold enough to put them on, and they're the kind of clothes a girl can live her everyday life in, and feel confident and unique. If I had to live the rest of my life wearing only one thing, you can bet that Chloe would be the one to tie me down. It would be worth the thousands, to feel so young and lovely for all time.

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